A short conversation with Alliance Homes Tenancy Sustainability Manager, Cathryn Vallender, about their changing focus and how RentSense has helped them,
Alliance’s vision, in your strategic plan, is to improve lives and benefit communities, and part of achieving your strategic plan is innovation, embracing change and technology to constantly improve. How do you see RentSense’s role in helping the organisation and the rent team deliver on the vision?
There has a definite shift away from escalation process in income collection to tailoring our services to all customers, RentSense has really helped us with over the years. It has helped us understand different cohorts of customers, who they are, what problems they are dealing with and then how we can provide that support framework to enable them to sustain their tenancy, which is helping us work towards our strategic objectives
Why did Alliance choose to invest in RentSense? Did you speak to other users?
At the time we were facing welfare reform and were looking for more effective ways of debt recovery and wanting to use technology to drive this forward. So we visited other landlords and how could see how they used and benefitted from the system, and this really sparked excitement in the team.