Highlights

3.1%

Arrears level performance, beating a target of 5%

100%

Cases recommended by RentSense actioned every week

88

Tenants moved out of arrears over the course of 2024

Manningham Housing Association (MHA), which manages over 1,400 homes across Bradford and Keighley, has significantly improved income collection performance and tenant engagement since implementing Mobysoft’s RentSense platform. With arrears down to 3.1% against a 5% target and 100% of RentSense cases actioned every week, the housing provider is seeing quantifiable results that have transformed both operational efficiency and customer experience.
We spoke with Mansha Khan, Income Team Leader, and Income Officers Mohammed Azad and Faisal Khan at MHA, to learn more about their journey with RentSense...
Mobysoft:

What led to your decision to implement RentSense at MHA?

Mansha Khan:

We needed a system that could bring structure and clarity. Previously, each officer was trying to manage their own cases manually, which wasn’t working. I had one officer looking after over 600 accounts. You just can’t provide effective support to tenants under that kind of pressure.

Mohammed Azad:

We were overwhelmed. You couldn’t tell which accounts to prioritise, and a lot of our time was being wasted on accounts that didn’t need urgent attention. RentSense offered a better way to focus our time and energy..

Mobysoft:

What was the onboarding and implementation process like?

Mansha Khan:

The transition was really smooth. Mobysoft supported us throughout, and the training gave the team confidence. RentSense is very intuitive, so we were up and running quickly.

Faisal Khan:

Once we started using it, the difference was immediate. The weekly workload was clear, manageable, and focused. It meant we could spend our time where it really mattered—speaking to tenants.

Mobysoft:

How has RentSense supported your ability to intervene earlier with tenants?

Faisal Khan:

That’s been one of the biggest positives. With RentSense, we’re spotting issues earlier. We can contact tenants before arrears become unmanageable and offer tailored support.

Mohammed Azad:

Early contact is everything. It gives tenants reassurance that we’re here to help, not just chase payments. Whether it’s benefit advice or budgeting support, we can act before things escalate.

Mobysoft:

How has that translated into performance results?

Our arrears target for 2024 was to stay under 5%, and we ended the year at 3.1%. That’s a huge achievement considering the cost-of-living challenges.

In total, 88 customers who were in arrears at the start of the year have cleared their arrears by the year end. That’s not just data—it’s lives changed. It shows our approach is working.

Mansha Khan, Income Team Leader, MHA
Mobysoft:

What’s the impact been on your team’s workload and wellbeing?

Mansha Khan:

Before RentSense, the team was stretched thin and morale was low. Now, the number of cases each officer has to manage is reasonable, and we’re able to action 100% of the RentSense cases every week.

Mohammed Azad:

The pressure has eased. We’re not wasting time on unnecessary checks or chasing the wrong accounts. That means more time for meaningful conversations and better outcomes for tenants.

Faisal Khan:

It’s more than just efficiency—it’s job satisfaction. You feel like you’re actually making a difference

Mobysoft:

How are you using automation and digital tools to improve tenant communication?

Mansha Khan:

The Assisted Automation tool is another major asset. It supports early intervention, helps us nudge tenants before things escalate, and because the communication costs are so low compared to traditional letters, we can use it regularly without worrying about budget.
We’ve also started using Assisted Automation for outbound campaigns. Before, sending letters to tenants would cost around £1.80 per letter. Now, using Assisted Automation’s SMS functionality, we’re reaching tenants for just £0.04 per message. That’s a huge cost saving and allows us to run targeted campaigns far more frequently.

Mohammed Azad:

There are just so many tools we can now use. We’ll leave a voicemail, send a text, request a payment, and follow up by email too. We encourage the team to use every channel available—and in 94% of cases, tenants respond. That level of engagement really shows it works.

Faisal Khan:

It also supports early engagement. We’re nudging tenants before things get serious. Because the costs are so low and the reach is so high, it’s become a core part of our arrears prevention strategy.

Mobysoft:

Have you had any direct feedback from tenants?

Mohammed Azad:

We’ve had tenants thank us for supporting them rather than threatening them. That’s the culture we’re trying to build, and RentSense helps us deliver on it.

Mobysoft:

What advice would you give to other housing associations considering RentSense?

Mansha Khan:

Don’t delay. If your team is struggling with caseloads or performance, RentSense can change the game. It’s not just a reporting tool—it gives you control and focus.

Mohammed Azad:

It’s helped us do our jobs better. We’re more efficient, more supportive, and more proactive. The impact on tenants and staff has been huge.

Faisal Khan:

I’d say RentSense has made a massive difference to our team, and I’d recommend it to anyone. It helps you manage performance, support tenants, and improve outcomes across the board.

Be ready for what tomorrow brings.

A RentTest enables landlords to benchmark their data against 170 landlords and see what RentSense would deliver for their organisation

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